Brandettes

Brandettes Identity Refresh

Brandettes, a Los Angeles-based CPG marketing agency, is a powerhouse in the industry, consistently producing award-winning work. Their focus on the development, design, and digital marketing for food, beauty, and lifestyle brands is unparalleled. As a long-time partner of Brandettes, we were invited to refresh their core brand elements while maintaining a connection to their existing identity. 

Brand: Brandettes

Industry: CPG Marketing

Services: Art Direction, Identity Design

Logo Refresh

We maintained the bold magenta brand color and incorporated elements of mid-century design while enhancing legibility and overall presence on the page. By modifying and refining key characters, we created a wordmark that feels vibrant and full of personality.

Brand Elements

We retained the vibrant magenta color that is central to the Brandettes identity, while introducing additional hues to create unexpected color combinations that stand out when layered. The result sophisticated yet dynamic color palette that radiates elegance and energy. A serif expressive font paired with a sans-serif font creates a perfect font pairing.