Williams Sonoma Contract

Williams Sonoma Contract

Williams Sonoma joined forces with Morley to create a show-stopping trade show booth for their debut in the contract interiors market. The booth was envisioned as a vibrant expression of their new contract brand identity, channeling Northwest modern design through crisp lines and a sophisticated, contemporary finish palette.

Brand: Williams Sonoma Contract

Industry: Contract Interiors

Agency: Morley

Services: Experiential, Art Direction, Graphic Design

Awards: Nominated as a finalist for Best Exhibit Competition at BDwest Trade Fair

Inspiration

Following project kick-off, a comprehensive visual document was assembled — blending inspirational imagery, concept sketches, and a curated color and material palette. This visual roadmap guided the next phase, leading to the creation of booth sketches and tactical renderings.

Design Versatility

Designed with versatility at its core, the structure adapts to venues of any size while elegantly presenting the diverse array of products from Williams Sonoma’s extensive family of brands.

Design Features

Standout features of the display included modular gallery walls, enabling products to be showcased from both inside and around the booth, as well as cantilevered roofing crafted from metal beams set at varying heights for architectural interest. A unique element was the Williams Sonoma chair installation: a striking series of chairs, intricately knotted together with nautical rope and suspended from the ceiling.